About Us

Our Story

In 2013, Adeptio’s founder Johnny Harris, set-up a company to create his own blends of loose-leaf tea designed for and targeted at the health and fitness market.

He began selling tea in four different flavours, alongside a specially-designed tea glass, under the brand T-tox.

As Johnny’s interest in tea, and its use within the health and fitness industry, evolved, he discovered Matcha tea. In 2016 he launched some trial matcha tea blends, initially in tins.

This product won the Best Tea at the World Beverage Innovation awards in 2016.

Throughout 2017 Johnny has worked on developing his brand and product. The re-branded company known as Adeptio has now launched with the specific focus on promoting a healthy, balanced lifestyle. 

Our Values
  • To live life to the fullest.
  • To inspire a greater awareness of personal health & wellbeing.
  • Be Passionate and Driven.
  • Be Accountable.
Our Mission
  • To provide a healthy, natural alternative energy drink.
  • To make a difference to one’s health.
  • To educate as to the health benefits of our Matcha.
  • To promote tea drinking as part of a healthy lifestyle.
Natural Ingredients

Each ingredient is natural, functional and designed for long-term regular consumption.

Using organic Matcha from the Shizuoka Prefecture in Japan, the herbs are seasonally sourced from responsible growers in Europe.

Availability

Available online, in independent health food stores, fitness studios and in selected Holland & Barrett stores nationwide.

Follow us on social media for information on our pop up stores.

Exercise

One of the many benefits of Matcha is that the Catechins within can help the immune system reduce inflammation in muscles from oxidative stress during exercise.

Health Benefits

Regular consumption can help to:

  • Boost metabolism and burn calories.
  • Calm the mind and relax the body.
  • Enhance mood and aid in concentration.
  • Lower cholesterol and blood sugar.

The blends are also rich in fiber, chlorophyll and vitamins.

On The Go

Convenient single serve stick packs.

Make Matcha in seconds with our strengthened glass shaker.

Environmentally Aware

Blended and packed in the UK where we use minimal packaging and recycled paper.
Ingredients are sourced on a need-to basis to avoid wastage and are shipped as environmentally friendly as possible.

Johnny’s Story

“I learnt to put a value on health. My passion is for promoting a healthy lifestyle which combines exercise and nutrition but also sleep, stress relief and emotional well-being.”

At the age of 18, Johnny was diagnosed with hydrocephalus, caused by excess fluid on the brain. It took five operations and several years before he fully recovered.

Five years later, he abandoned plans to go to university in favour of a career in the fitness industry. Training as a gym instructor, personal trainer and sports therapist has spanned an eighteen-year career.

In 2012, whilst travelling in the United States, Johnny discovered loose leaf green tea.

Having never drunk ‘traditional’ tea or coffee, he was immediately interested in the fitness and nutritional properties of different tea blends. Struggling to purchase it once back home, he decided to set up his own loose-leaf tea company. As his interest in tea evolved, so did his product. Discovering Matcha in 2016, he was intrigued by its scientifically proven, health-promoting properties, and quickly realised there was an opportunity to promote its consumption specifically within the fitness industry.

“Matcha is a natural energy drink. I saw a clear gap in the market for exercise-specific matcha blends; and with Adeptio I have created blends which deliver this.”

Johnny worked with his master blender in order to create the optimal pre- and post-exercise teas. Each ingredient is included for a specific purpose and both blends are comprised of 100% natural ingredients.

Johnny has developed the product through extensive trialling and testing on his friends and colleagues within the fitness industry, both the range and the way in which it is served.

“For example, we started off selling the tea in tins, but I soon realised that single serve ‘stick’ portions of tea were far easier for my busy clients to use.” He has added a specially designed shaker to make preparing Matcha on-the-go as easy as possible.

In January 2017, Johnny was featured on CNBC’s reality show Pop Up Start Up. Pitched against each other, two candidates were given seed funding to travel to China in order to mass-produce and sell their products via a pop-up shop. The winner was given £20,000 to start their business and Johnny was the winner of his episode.

Johnny has competed in several endurance events including the UK Ironman, canoeing the non-tidal Thames and cycling from Milan to Monaco.

Johnny lives in Hertfordshire with his wife and two young sons.

milestones

12October2018

First Batch

After Johnny agrees with Holland & Barrett to sell Adeptio Matcha in 28 stores nationally, he simultaneously launches the online store www.Adeptio.com.

17January2017

Start-up capital

Johnny was featured on CNBC’s reality show Pop Up Start Up. Pitched against each other, two candidates were given seed funding to travel to China in order to mass-produce and sell their products via a pop-up shop. The winner was given £20,000 to start their business and Johnny was the winner of his episode.

14February2016

Development

Johnny worked with his master blender in order to create the optimal pre- and post-exercise Matcha teas. Each ingredient is included for a specific purpose and both blends are comprised of 100% natural ingredients.

01May2013

Founded

In 2013, Adeptio’s founder, Johnny Harris, set up a company to create his own blends of loose-leaf tea designed for and targeted at the health and fitness market.

5April2012

The idea

Having never drunk "traditional" tea or coffee, Johnny became interested in the fitness and nutritional properties of different tea blends. Struggling to purchase high quality loose-leaf teas back home, he decided to set-up his own tea company. It became known as T-tox.

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